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  1. Handbook of Culture and Consumer Behavior (Pocket)

    av

    Sharon (EDT) Ng, Angela Y. (EDT) Lee, Sharon (EDT) Ng

    ISBN: 9780199388523 - UTGIVEN: 2015-04

    Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the w[...]

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    från 442.00 kr